Better Coaches. Better Teams. Better Athletes.
Coaching for Coaches (C4C) helps athletic coaches and athletic programs build stronger teams by developing the leadership, communication, and culture-building skills that drive long-term success.
Great coaches are rarely trained to lead. Most learn through trial and error or simply repeat the coaching methods they experienced as athletes. Coaching for Coaches changes that.
Through dynamic workshops, leadership frameworks, and practical coaching tools, we equip coaches with the skills they need to build trust, motivate athletes, create strong team cultures, and maximize performance.
Bring Coaching for Coaches (C4C) to Your Program
Coaching for Coaches (C4C) was created to address one of the biggest gaps in sports today: leadership development for coaches.
While many coaches possess deep knowledge of their sport, few receive formal training in the leadership and communication skills required to lead athletes effectively. As a result, many teams struggle with culture, communication breakdowns, and inconsistent player development.
C4C provides practical coaching leadership training designed specifically for the realities coaches face every day.
Our programs help coaches:
Build trust with athletes
Create positive and accountable team cultures
Communicate effectively with players and parents
Develop leadership within their teams
Structure practices for maximum impact
Navigate challenges and conflict with confidence
By equipping coaches with the right leadership tools, we help create better teams, stronger programs, and more positive athletic experiences for everyone involved.
About
Coaching for Coaches (C4C)
For nearly two decades, I’ve been leading, coaching, and training teams in sports, the military, law enforcement, and the financial industry.
My passion for coaching started close to home. For seven years, I coached both of my sons’ soccer teams in Santa Fe and Bernalillo, New Mexico — often leading two teams at the same time — working with players from U5 through U13 in both developmental and select programs. In 2022, I was honored to be named Recreational Coach of the Year by Rio Rapids Northern Soccer Club.
Professionally, I’ve been instructing since 2010 with a focus on leadership development and coaching excellence. I’ve had the opportunity to train professionals at every level — from new hires to CEOs and executive leaders — helping them develop practical leadership skills that translate into real-world results.
I founded Coaching for Coaches (C4C) after recognizing a gap in how coaches are trained. Most programs focus on tactics, rules, and safety — all important elements — but far fewer focus on the leadership and communication skills that truly drive successful teams.
Great coaching requires more than knowledge of the game. It requires the ability to build trust, communicate effectively, develop team culture, and inspire athletes.
Through hands-on, engaging training, my goal is to help coaches strengthen those leadership skills and elevate the programs they lead.
If you're ready to strengthen your coaching leadership — or simply want to learn more — I’d love to connect.
Use the contact form below to get started. Initial consultations are always free.
Meet the Owner/Faciliator
My Certifications
Integrity Solutions – Sales and Service Facilitator Certification (TMA) – December 2022
Integrity Solutions Facilitator – Coaching – June 2022
Basic Tactical Entry Certification – NTC – April 2021
Intermediate Force Instructor – NTC – Feb 2021
Basic Security Police Officer Certification (BSPOT) - NTC – January 2021
Basic Instructor Certification – NTC - Oct 2020
Master Use of Force Instructor – NMCD (2018)
Master TASER Instructor (2017)
Colorado Springs Police Academy (26 weeks) (2014)
Training for Trainers Instructor Certification (2012)
Probation/Parole Officer Certification (6 weeks) (2010)
Four years of Naval Reserve Officer Training Corps (Midshipman) at University of New Mexico
Commanding Officer and distinguished Midshipman Graduate award from the Chief of Naval Operations
Our Services
Our shortest workshop aimed at strengthening a particular area of need within an organization - great for organizations that already have a strong culture but want to take their leadership to a higher level.
Package the half-day or full-day workshops with follow-up sessions that work for you/your coaches’ schedules. Follow-up sessions help the learning come to life and create a greater likelihood of successful implementation of skills and tools taught in the workshop.
We recognize that devoting a full day to training can be difficult - enter the ½ day workshop. In this workshop, coaches receive training on the C4C leadership model on a condensed timeframe - follow-up sessions are highly encouraged to ensure those participating get the most from the training!
The Full day workshop allows for the most complete coverage of the C4C leadership model - more time is allocated to hand-on group activities as well as case-study and debrief. Follow-up sessions are highly recommended to make the most of what is learned in the workshop.
Contact
Ready to strengthen the leadership of your coaches and elevate your entire program?
Complete the contact form here and we’ll connect with you to discuss how Coaching for Coaches can support you, your team, staff, or organization.